The days of "0.1 carat for 100,000 yen" are long gone. Considering "a satisfactory way to choose" in this era of rising prices

We will introduce the current market price of diamond jewelry, which many people are interested in.

Prices of jewelry materials continue to rise
In late August 2023, the price of gold exceeded 10,000 yen per gram, causing a big stir.
In fact, not only the price of gold but also the price of diamonds continues to rise, and price hikes are occurring one after another in the jewelry industry.

Past market prices and current situation <br>Until some time ago, the market price for so-called bridal-quality single diamond jewelry was as follows.
0.1 carat: around 100,000 yen
0.2 carat: around 200,000 yen
0.3 carats: Around 300,000 yen Currently, due to the rising prices of diamonds and bullion, these price ranges are no longer enough.

Current market price guide <br>For example, at famous brands and popular bridal brands, a 0.3 carat diamond is generally priced in the 300,000 to 500,000 yen range.
Prices rise significantly, especially for diamonds over 0.5 carats.
Of course, the price depends largely on the grade of the diamond's 4Cs (cut, color, clarity, and carat), but if you are looking for a certain level of quality, a good guideline would currently be 100,000 yen plus a little extra for 0.1 carat.
Diamond jewelry is a special piece that lasts a lifetime.
We recommend that you make a "satisfactory choice" not only based on price, but also on your own values.

Wait a minute about the "D color belief"? Why Smart H, I, and J colors are chosen despite their colorless appearance and price

We will introduce diamond color grades, focusing on how "H color," "I color," and "J color" appear.

What is the color of a diamond?
Most natural diamonds contain traces of impurities, which gives them a slight color.
This color is rated on a scale of 23, from D to Z.
D to G: Colorless (highest level of transparency)
H to J: Almost colorless (generally appears colorless)
K-M: Very slight color (slightly yellowish)

What does it actually look like?
K and L colors are said to have a "slight tint," but many people actually perceive a yellowish tint when they look at them.
On the other hand, H to J colors, which are considered "almost colorless," usually appear colorless in normal environments.
"J color is said to be the border between colorless and yellow," and it is natural to think of I color as being closer to colorless and K color as being closer to yellow.

For example, I color
I-color is visually beautiful and gives the impression of being almost colorless, while offering a good value for money.
For example, if a D-color solitaire diamond ring costs 500,000 yen, choosing an I-color diamond of the same quality could cost around 350,000 yen.

The choice of which to choose is up to you , and you should choose the highest quality D color.
"If the appearance is almost the same, I'd like to choose the H, I, or J color and enjoy other things with the difference in price."
Both are great choices.
What's important is how the beauty of the diamond appears to you and how you feel when you wear it.
Find out what truly is beautiful for you.

Beauty comes in just the right size. Why choose a 0.3 carat ring for everyday wear?

We will talk about how to think about "carat (size)" when choosing diamond jewelry.

Why a diamond around 0.3 carats is ideal for everyday wear: "What size is best?"
If you are considering purchasing diamond jewelry, you may have been confused at some point.
Of course, price is a concern, but the reason many people worry about it is because they unconsciously imagine the situations in which they will wear the jewelry.

For example, at work.
Many people are concerned about how they appear to their business partners, superiors, and colleagues.
Diamonds are beautiful, but they also have the tendency to attract attention, so it is important to balance them with the occasion.

Differences between carat weight and impression <br>In general, people tend to have the following impressions.

Under 0.2 carats: "Diamonds, how lovely."
0.2-0.5 carats: "Ah, a diamond!"
Over 0.5 carats: "That's a big diamond!"

Especially when it comes to stones over 0.5 carats, they tend to make a stronger impression as they are a size not often seen in everyday life.
Therefore, some of you may be wondering in your mind, "Is that real?"

What is the size that will elegantly add color to your everyday life?
I want to add a subtle yet strong presence to my work and everyday life.
For such people, we recommend a modest and elegant diamond of around 0.3 carats.
The size is just right, allowing you to feel the beauty of the diamond without being overly assertive and blending in elegantly.

In fact, it is not uncommon for people who purchase 0.5 carats or more to later return to 0.3 carats.
The reason is that "anything over 0.5 carats is too big for everyday use."

When it comes to quality, "just right" is best.Incidentally , when it comes to color, cut, and clarity, if they are of a certain grade, it is difficult to notice a big difference in appearance.
Therefore, there are actually very few people who later think, "I have an H color, but now I want a D color," or "I have a VS class, but I want to upgrade to VVS."

However, the carat (size) alone clearly changes the appearance.
The beauty of something you have once acquired can sometimes lead to the next thought, "I want something a little bigger."

If you choose jewelry, you want it to be a diamond that will shine beautifully forever.
To achieve this, quality assessment is extremely important.
The following is merely a guideline based on my experience, but here are some points to keep in mind:

Quality Point 1: Cut (Cutting precision directly affects brilliance)
◎ Excellent ◎ Very Good ○ Good ✕ Fair ✕ Poor

② Clarity (transparency/presence of inclusions)
◎ VS or higher ◎ SI1
○ SI2 (0.3ct or less)
△ SI2 (0.3ct or more)
✕ I1, I2, I3

③ Color (presence or absence of color)
◎ D to J (colorless to almost colorless)
✕ K and above (slightly yellowish to clearly yellowish)

Points to consider when purchasing <br>When choosing diamond jewelry, especially in a reasonably priced range, we recommend that you always check the balance of the 4Cs (cut, clarity, color, carat) and make your selection only after you are satisfied with the price and quality.
If you decide based on price alone, you may end up feeling later that the shine isn't as good as you expected.
Whether you're treating yourself or giving a gift to someone special, we hope you choose an authentic item that you can love forever.

They look the same. But they feel different. The excitement that resides in natural diamonds

A customer asked me.
What is the difference between artificial diamonds and natural diamonds?

I answered, ``Yes.''
"They look almost the same."

Then, another customer nearby suddenly smiled and said,
"But natural diamonds feel different."

In terms of appearance, hardness, and structure, it is almost identical to synthetic diamonds.
Still, there are people who choose natural
Because I feel there is an "intangible value" there.

We might call it a feeling, or perhaps a thrill. Natural diamonds certainly have a "magic" that makes the heart flutter, something that science cannot explain.