Hello. This is Sakurako from ERIDA ELDA staff.
It may seem sudden, but what I want to tell you today is that you should throw away any preconceived notions that engagement rings are made of platinum.
Do you have any idea that engagement rings and wedding rings are made of platinum?
In fact, when you go to the bridal jewelry corner, you'll see only platinum jewelry.
[Why platinum has become mainstream]
・Platinum, which is more modest than gold, was accepted by the Japanese people.
・High-quality colorless diamonds and platinum go well together.
-Platinum was more expensive than gold.
(The more expensive something is, the more popular it becomes. By the way, as of September 2023, gold is more expensive.)
On the other hand, overseas, gold is more popular than platinum for bridal jewelry.
And, overseas, engagement rings are something that people wear on a daily basis.
If you want to wear an engagement ring on a daily basis, choose platinum or gold, whichever you prefer.
I feel that the image that ``engagement rings are platinum'' has lowered the rate of everyday engagement rings in Japan.
Most brands also make them in pink or yellow gold, so if you have a design you like, consider having it made in gold.
Please throw away any preconceived notions that ``engagement rings are platinum.''
This narrows down your options, and you end up with fewer opportunities for bridal jewelry.